In the travel Hawaii industry one of the many questions I always hear that gets brought up constantly is will Southwest Airlines offer service to Hawaii. It has gotten to the point where some feel that it is an urban with people not knowing what to believe. In fact we’ve been talking about this subject for a while now on this very site. People have been talking about Southwest coming to Hawaii for years now but this week I got some insider information about whether they will be coming to Hawaii. Over the past couple of weeks Southwest Airlines has been talking to people working in the Hawaii travel industry to come work for them which can only mean that we are maybe getting closer to offering service to Hawaii. They wouldn’t be trying to hire people away from other companies now if they weren’t close. We hear they are trying to get some really good sales people to get their service started which I would guess to be soon. When Southwest enters the Hawaii travel market I expect to see some pricing wars between Southwest, Hawaiian Airline and Alaskan Airlines. Southwest will make it cheaper for people to buy airfare to Hawaii and the more seats that are sold to Hawaii the better the state of Hawaii will be since they heavily rely on travel to support their economy. If I had to guess when Southwest will be offering service to Hawaii I would say early next year. For now we will just have to wait and see what happens.